{"id":1745,"date":"2025-01-10T19:28:24","date_gmt":"2025-01-10T19:28:24","guid":{"rendered":"https:\/\/www.serake.ut.ee\/?page_id=1745"},"modified":"2025-01-14T09:12:17","modified_gmt":"2025-01-14T09:12:17","slug":"turundus","status":"publish","type":"page","link":"https:\/\/www.serake.ut.ee\/en\/turundus\/","title":{"rendered":"turundus"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-75e3c657 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-697aaf02\"><h2 class=\"uagb-heading-text\">Turundussemiootika<\/h2><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9f5cbdf2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ec6f76e4\"><p class=\"uagb-desc-text\">L\u00e4htume Philip Kotleri poolt laiendatud turunduse m\u00f5istest, mille j\u00e4rgi ei keskendu turundus ainult kaupade m\u00fc\u00fcgile, vaid h\u00f5lmab ka avalikku sektorit. Seega seisavad turundusprobleemidega silmitsi n\u00e4iteks mittetulunduslikud organisatsioonid: muuseumid soovivad muuta atraktiivsemaks oma ekspositsiooni, koolid ja k\u00f5rgkoolid tutvustada potentsiaalsetele \u00f5ppuritele oma \u00f5ppekava, riigiasutused teavitada kodanikke sotsiaalkampaaniate abil. K\u00f5ige \u00fcldisemas m\u00f5ttes toetub turundus aga usalduslike suhete loomisele ja s\u00e4ilitamisele erinevate osapoolte vahel. K\u00f5igis neis tegevustes on keskne roll t\u00e4hendusel: nii s\u00f5numite koostamine kui m\u00f5istmine s\u00f5ltub v\u00e4ljendusvahendite valikust ja kultuurikontekstist. Just neid tegureid aitab lahti m\u00f5testada semiootika \u2013 t\u00e4hendust ja kommunikatsiooni uuriv teadus. Seega pakume abi, kui v\u00e4ljakutseks on&#8230;<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 ettev\u00f5tete ja teiste organisatsioonide m\u00e4rgilise kommunikatsiooni anal\u00fc\u00fcs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 sihtgrupi vajaduste m\u00f5istmine<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 toote ja teenuse kultuurikonteksti uuring<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 &nbsp;br\u00e4ndiidentiteedi loomine ning turunduss\u00f5numite koostamine<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013&nbsp; toote ja teenuse multimodaalne anal\u00fc\u00fcs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multimodaalse turundusanal\u00fc\u00fcsi eesm\u00e4rk on vastata k\u00fcsimusele, kas toote v\u00f5i teenuse komponendid on \u00fcksteisega koosk\u00f5las v\u00f5i vastuolus, samuti kirjeldada komponentide omavahelist suhet.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-915310a7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"blockart-buttons blockart-buttons-2011877f is-wrap is-horizontal\">\n<div class=\"blockart-button blockart-button-5c35ec31\"><a class=\"blockart-button-link is-small is-style-filled\" href=\"https:\/\/www.serake.ut.ee\/en\/teenused\/\">Back to services<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Turundussemiootika L\u00e4htume Philip Kotleri poolt laiendatud turunduse m\u00f5istest, mille j\u00e4rgi ei keskendu turundus ainult kaupade m\u00fc\u00fcgile, vaid h\u00f5lmab ka avalikku sektorit. Seega seisavad turundusprobleemidega silmitsi n\u00e4iteks mittetulunduslikud organisatsioonid: muuseumid soovivad muuta atraktiivsemaks oma ekspositsiooni, koolid ja k\u00f5rgkoolid tutvustada potentsiaalsetele \u00f5ppuritele oma \u00f5ppekava, riigiasutused teavitada kodanikke sotsiaalkampaaniate abil. K\u00f5ige \u00fcldisemas m\u00f5ttes toetub turundus aga usalduslike suhete &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.serake.ut.ee\/en\/turundus\/\"> <span class=\"screen-reader-text\">turundus<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-1745","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Semiootika Rakenduskeskus","author_link":"https:\/\/www.serake.ut.ee\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Turundussemiootika L\u00e4htume Philip Kotleri poolt laiendatud turunduse m\u00f5istest, mille j\u00e4rgi ei keskendu turundus ainult kaupade m\u00fc\u00fcgile, vaid h\u00f5lmab ka avalikku sektorit. Seega seisavad turundusprobleemidega silmitsi n\u00e4iteks mittetulunduslikud organisatsioonid: muuseumid soovivad muuta atraktiivsemaks oma ekspositsiooni, koolid ja k\u00f5rgkoolid tutvustada potentsiaalsetele \u00f5ppuritele oma \u00f5ppekava, riigiasutused teavitada kodanikke sotsiaalkampaaniate abil. K\u00f5ige \u00fcldisemas m\u00f5ttes toetub turundus aga usalduslike suhete&hellip;","_links":{"self":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":6,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1745\/revisions"}],"predecessor-version":[{"id":1759,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1745\/revisions\/1759"}],"wp:attachment":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/media?parent=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}