{"id":1762,"date":"2025-01-18T11:52:53","date_gmt":"2025-01-18T11:52:53","guid":{"rendered":"https:\/\/www.serake.ut.ee\/?page_id=1762"},"modified":"2025-01-18T11:52:53","modified_gmt":"2025-01-18T11:52:53","slug":"haage","status":"publish","type":"page","link":"https:\/\/www.serake.ut.ee\/en\/haage\/","title":{"rendered":"Haage"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-eff9bb2c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-b39ff44c\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-109c53a3\"><h2 class=\"uagb-heading-text\">Tooteanal\u00fc\u00fcs ettev\u00f5ttele Haage Joogid O\u00dc<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2a27550d\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-1024x768.jpg\" alt=\"\" class=\"wp-image-1761\" srcset=\"https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-1024x768.jpg 1024w, https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-300x225.jpg 300w, https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-768x576.jpg 768w, https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-1536x1152.jpg 1536w, https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale-16x12.jpg 16w, https:\/\/www.serake.ut.ee\/wp-content\/uploads\/2025\/01\/Haage_SRK_kodukale.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6e4aa4f0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"wp-block-paragraph\">Haage Joogid p\u00f6\u00f6rdusid Semiootika rakenduskeskuse poole t\u00f5sise probleemiga: nende m\u00fc\u00fcgipartner tuli turule tootega, mille kujundus oli v\u00e4ga sarnane Haage Vee omaga. Rakenduskeskus teostas multimodaalse tooteanal\u00fc\u00fcsi, milles v\u00f5rreldi erinevaid br\u00e4ndingu elemente. Visuaalse modaalsuse raames anal\u00fc\u00fcsiti pudelite kuju, etikettide disaini ja v\u00e4rvikasutust; verbaalse br\u00e4ndikujunduse l\u00f5ikes vaadeldi aga toodete kirjeldust ning seda \u00fcmbritsevat \u00fcldisemat kontseptsiooni. Anal\u00fc\u00fcs n\u00e4itas, et sarnasus toodete vahel pole juhuslik. Sel viisil aitasime kliendil v\u00e4ltida kohtuasja ning v\u00e4ljuda kahjulikust partnerluslepingust. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anal\u00fc\u00fcsi raportis vaadeldi ka k\u00f5nealuste veebr\u00e4ndide paiknemist <em>premium<\/em>-klassi vete laiemas kontekstis nii geograafilises kui ajalises m\u00f5\u00f5tmes. Lisaks uuris Semiootika rakenduskeskus, milliseid t\u00e4hendusi kommunikeerib mineraalvesi meie kultuurikontekstis ning kuidas see m\u00f5jutab vastavate toodete identiteeti praeguses turusituatsioonis. Sellise lisauuringu eesm\u00e4rgiks on toetada Klienti br\u00e4ndi edasisel arendamisel ning positsioneerimisel turul oma identiteedi s\u00fcgavama tunnetuse kaudu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Tooteanal\u00fc\u00fcs ettev\u00f5ttele Haage Joogid O\u00dc Haage Joogid p\u00f6\u00f6rdusid Semiootika rakenduskeskuse poole t\u00f5sise probleemiga: nende m\u00fc\u00fcgipartner tuli turule tootega, mille kujundus oli v\u00e4ga sarnane Haage Vee omaga. Rakenduskeskus teostas multimodaalse tooteanal\u00fc\u00fcsi, milles v\u00f5rreldi erinevaid br\u00e4ndingu elemente. Visuaalse modaalsuse raames anal\u00fc\u00fcsiti pudelite kuju, etikettide disaini ja v\u00e4rvikasutust; verbaalse br\u00e4ndikujunduse l\u00f5ikes vaadeldi aga toodete kirjeldust ning seda \u00fcmbritsevat &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.serake.ut.ee\/en\/haage\/\"> <span class=\"screen-reader-text\">Haage<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-1762","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Semiootika Rakenduskeskus","author_link":"https:\/\/www.serake.ut.ee\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Tooteanal\u00fc\u00fcs ettev\u00f5ttele Haage Joogid O\u00dc Haage Joogid p\u00f6\u00f6rdusid Semiootika rakenduskeskuse poole t\u00f5sise probleemiga: nende m\u00fc\u00fcgipartner tuli turule tootega, mille kujundus oli v\u00e4ga sarnane Haage Vee omaga. Rakenduskeskus teostas multimodaalse tooteanal\u00fc\u00fcsi, milles v\u00f5rreldi erinevaid br\u00e4ndingu elemente. Visuaalse modaalsuse raames anal\u00fc\u00fcsiti pudelite kuju, etikettide disaini ja v\u00e4rvikasutust; verbaalse br\u00e4ndikujunduse l\u00f5ikes vaadeldi aga toodete kirjeldust ning seda \u00fcmbritsevat&hellip;","_links":{"self":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/comments?post=1762"}],"version-history":[{"count":3,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1762\/revisions"}],"predecessor-version":[{"id":1765,"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1762\/revisions\/1765"}],"wp:attachment":[{"href":"https:\/\/www.serake.ut.ee\/en\/wp-json\/wp\/v2\/media?parent=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}