{"id":856,"date":"2022-12-08T10:21:03","date_gmt":"2022-12-08T10:21:03","guid":{"rendered":"https:\/\/www.serake.ut.ee\/?page_id=856"},"modified":"2023-01-30T17:03:18","modified_gmt":"2023-01-30T17:03:18","slug":"k-kohuke","status":"publish","type":"page","link":"https:\/\/www.serake.ut.ee\/en\/k-kohuke\/","title":{"rendered":"K-KOHUKE"},"content":{"rendered":"
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K-Kohuke<\/h2><\/div>

P\u00f5hja Politseoprefektuuri tellitud ekspertiis, mille eesm\u00e4rk oli selgitada v\u00e4lja, kas rohelise taustaga v\u00e4lireklaamplakat kirjetega \u201eUus kohuke\u201c, \u201eK\u201c, \u201eIga\u00fchele!”, \u201eHoolib\u201c ja \u201eTootja AS Kohuke\u201c on samastatav Eesti Keskerakonna logo v\u00f5i programmiga.<\/p><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>2005<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Commissioned by the Estonian Police.<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Background<\/h4><\/div>\n\n\n\n

Before the 2005 local government elections, the Riigikogu (the unicameral parliament of Estonia) amended the law according to which outdoor political advertising was prohibited prior to elections. A few weeks after the change in the law, advertising posters of K-kohuke (a new brand of the local dessert known as \u201ckohuke,\u201d English for curd snack) appeared on the streets. On the posters, there was the letter \u201cK\" on a green background, with the slogans \"Iga\u00fchele!\" (\u201cfor everyone!\u201d) and \"Hoolib!\" (\u201ccares!\u201d). The logo of the Central Party is also the letter K with a four-leaf clover, and their slogan is the well-known \u201eIga\u00fche eest!\u201c (\"for everyone!\"). The advertising campaign of the local dessert caused a lot of controversy in public.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Semiotic Expertise<\/h4><\/div>\n\n\n\n

The aim of the semiotic expertise was to conduct a visual analysis of the outdoor advertisement and to compare its design with the graphic identity of the Central Party. In addition to the details, semioticians also considered the general impression that the outdoor advertisement created.<\/p>\n<\/div>\n\n\n\n

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Media<\/h4><\/div>\n\n\n\n
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<\/a><\/path><\/svg><\/span>Valimiste K-kohuke 16 aastat tagasi: “Edgarit on vaja tootestada”, err.ee, 03.06.2021<\/span><\/div>\n\n\n\n
<\/a><\/path><\/svg><\/span>Kadri Simson ja K-kohuke: endine Keskerakonna peasekret\u00e4r eitab j\u00e4tkuvalt, et teadis partei nahaalsest kampaaniast, Eesti Ekspress, 16.06.2021<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Back to Portfolio<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

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