Before the 2005 local government elections, the Riigikogu (the unicameral parliament of Estonia) amended the law according to which outdoor political advertising was prohibited prior to elections. A few weeks after the change in the law, advertising posters of K-kohuke (a new brand of the local dessert known as “kohuke,” English for curd snack) appeared on the streets. On the posters, there was the letter “K" on a green background, with the slogans "Igaühele!" (“for everyone!”) and "Hoolib!" (“cares!”). The logo of the Central Party is also the letter K with a four-leaf clover, and their slogan is the well-known „Igaühe eest!“ ("for everyone!"). The advertising campaign of the local dessert caused a lot of controversy in public.